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$1.02 million for Great Northern Circle Route tourism initiative

Northern BC Tourism Association, Alaska Highway Community Society to develop wayfinding program
Northern Rockies Lodge in Muncho Lake Provincial Park.

Northern B.C. is getting $2.3 million to fund 12 new tourism developments as COVID-19 continues to challenge the industry.

Northern BC Tourism Association, in partnership with community destination management organizations, local and regional governments, First Nations, non-profits and others have worked together to identify initiatives that will enhance the region's tourism amenities and experiences.

Initiatives underway in the northern B.C. tourism region include investing in accessibility adaptations at multiple recreation sites to improve access, implementing a comprehensive place-making signage strategy for the North and supporting multiple small First Nations communities to tell their stories through cultural and wayfinding signage.

The largest portion of funding has been allocated to the Northern BC Tourism Association and Alaska Highway Community Society (AHCS) for $1,029,750 to develop and implement a comprehensive signage and wayfinding program for the Great Northern Circle Route.

The route is a more than ten-day, 3200-kilometre trek that starts in Prince George and loops throughout northern B.C. to showcase the region's parks and attractions, including stops through Chetwynd, Tumbler Ridge, Hudson's Hope, Dawson Creek, Fort St. John, and up to the Sign Post Forest in Watson Lake.

"Northern BC Tourism Association is excited for this tremendous opportunity to further develop the tourism sector in northern B.C. As a result of working closely with partners from across the region, we have identified key initiatives that will not only advance important actions and objectives from the region's 10-year Destination Development plans, but will also significantly strengthen the visitor experience and enhance resident quality of life throughout northern B.C.," said Clint Fraser, CEO, Northern BC Tourism Association.

You can find the full list of funded projects here.