The Northern Rockies Regional Municipality says it has begun developing a five-year tourism strategy to deal with its short and long-term goals for economic development, post-COVID-19.
"The tourism industry has been a part of the region’s economy since the construction of the Alaska Highway. This industry, although not always fully recognized for its contribution, has provided many jobs and diversified income into the region," the municipality said in a statement Thursday.
"The Covid-19 pandemic has put enormous strain on the tourism industry, but also provides an opportunity to reassess our tourism goals for the region and strategize the best and most appropriate steps to, not only recover, but build a stronger, more resilient and developed tourist destination."
Bannikin Travel & Tourism of Toronto has been tapped to carry out the work in partnership with B.C.-based EM Adventure Marketing.
The project will be rolled out in three phases, starting with research and consultation, followed by analysis, and then the development of the strategy, the municipality said.
More info for residents, including registration for stakeholder outreach, can be found on the municipality's website.
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